Tommy Hilfiger x GQ

To launch the TH FLEX suit in global markets, we created a campaign showcasing real people doing what they do best whilst dressed impeccably, helping Tommy Hilfiger to move away from the american college style and giving them a more refined look and feel. By utilising GQ and Condé Nast’s extensive network we were able to locate handsome and talented individuals in 4 global cities to not only show style, but also to represent the freedom that comes with wearing a TH Flex suit. The campaign was supported by social posts and native articles in GQ for each of the different markets. This ensured the message was easily translated and understandable to each of the different GQ audiences.