Toothpaste Decoded

A collection of black and white macro shots of toothpaste, encased in a large publication. The layout is based on the visual and tactile elements of toothpaste packaging: the tactile CI codes, the french fold outs as well as the reflective cover and choice of screw binding. Vibrant photographs are encased inside the book that fold out and reveal a closer textural visual of the abstract form of toothpaste.