Branding for a start-up barbershop appointment booking app. Aimed at 15 - 35 year olds, the branding had to have the right balance between youth and maturity; a balance that can be seen through the fresh and appealing colour palette.
Taking inspiration from the aesthetic and mirrors in barbershops, symmetry is one of the main features of the concept. It forms a large part of the brand’s visual language and is used with both typography and photography across all forms of communication.
This is reflected in the logo design and further influences of traditional barbershop visuals can be seen throughout the branding.