• Paul Oliver Ralphs
  • Christopher Sharpe
  • Ash Killen
  • Wayne Bilton
  • Sean Thomas

In a world of fake news and artificial sweetener, Ugly keep it real. The first 100% natural, fruit-infused sparkling water, they’ve stood as the healthy alternative to the sugar-saturated mainstream since 2015. But to take their message to the masses, they needed a brand world every bit as bold and uncompromising as their product. We call it ‘The Ugly Truth’ – a mission to fight for (and have fun with). Provocative in tone and playful in style, the rebrand has given this underdog plenty of bite to go with its bark – and having doubled in size since re-launch, they’re just getting started.