vaabs, born from the word ‘vibes’, is a communication of the definition 'an emotional state, or atmosphere, communicated to and felt by others'. We pursued the notion that a 'vibe' can mean much more, that it can define a culture, a lifestyle, an identity.
what we did
Forged out of a desire to curate a culture that brings people together, vaabs delivers an exclusive range of lifestyle products to a global audience of creatives. vaabs is the sister brand and live case study for vaabs creative.