vaabs

The founders of Unfound believed there was an opportunity to create a platform that could tell more authentic stories in the fashion industry. A lifestyle brand with emotive expression as its essence and a keen eye for creativity at its core. From sustainable initiatives, the celebration of creatives and partner foundations in developing countries, vaabs is inspired by a culture of bringing people together - a voice for people to connect with. Uncovering a new way to communicate product, vaabs documents its brand story through collaborations with creative talent, strong links to location and meticulous product development, breaking through the conformity of traditional product communications. Through the development of vaabs, Unfound has exposed the importance of being a part of something to create opportunities for others. Creativity for purpose.