• Keith Kaselampao
  • Louis Topham
  • Tebo Mpanza
  • Jay Topham
  • Joey Lee

the brand vaabs, born from the word ‘vibes’, is a communication of the definition 'an emotional state, or atmosphere, communicated to and felt by others'. We pursued the notion that a 'vibe' can mean much more, that it can define a culture, a lifestyle, an identity. what we did Forged out of a desire to curate a culture that brings people together, vaabs delivers an exclusive range of lifestyle products to a global audience of creatives. vaabs is the sister brand and live case study for vaabs creative.

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