'Why Do We Work' Campaign
This social campaign is designed to encourage girls and young women to explore different career pathways and plan their professional lives.
Based on Instagram, the campaign promotes equal rights to employment for women in the UK and tackles social stereotypes around gender roles.
The platform works together with series of comic books - part 1 is ready to view now, and part 2 is coming soon!
Visit @whydowework_ to view the whole comic book and find out more about the campaign.