'Why Do We Work' Campaign

This social campaign is designed to encourage girls and young women to explore different career pathways and plan their professional lives. ​ Based on Instagram, the campaign promotes equal rights to employment for women in the UK and tackles social stereotypes around gender roles. ​ The platform works together with series of comic books - part 1 is ready to view now, and part 2 is coming soon! ​ Visit @whydowework_ to view the whole comic book and find out more about the campaign.