Wind in the Willows

Graphic and set design for collaboration between Mini Boden and Wind in the Willows at the London Palladium. Clothing label Boden were set to release a range of children clothes inspired Wind in the Willows. Te brief was to create an interactive instillation that would showcase both the new collection and beautiful original illustrations by E. H. Shepard. The stand needed to not only display how fun and wonderfully crafted the clothing was, but also engage with children coming to the theatre to see the show. Overall design was a collaboration between graphic, digital and interior designers deciding on every detail from visual merchandising to signage and navigation. The characters were made touch-activated, allowing viewers to ‘step into the story’: calls to action around the space invited children to press the illustrated characters to hear them speak. Actors from the show recorded the audio to keep the experience cohesive. 2 stands were made, 1 as a smaller introduction in the main foyer of and the main stand in the Val Parnell Bar, both stands featured hand drawn directional cues resembling wooden road signs inspired by the WITW story. Children could pose in a cut-out of Toad’s car and honk the horn, or take selfies with Ratty and Mole and even enter a competition to win Mini Boden vouchers. An iPad for email sign ups was included in the stand as well as a TV in the picnic basket displaying a short brad film that Boden had created. All these elements enabled parents to receive details about the new range without anything being transnational.