Y& P - creating a sub-brand for Saint Laurent.

Y& P - Founded in 2020, established in 1958 <3. Y and P which stands for Yves and Pierre, is a sub-brand for Saint Laurent. It is the young, fun, sister brand for the company. The brand Y&P focuses on the passionate romantic relationship between Laurent and Berge within their young adult lives. The pair created the infamous brand together with Laurent being the designer and Berge focusing on the business elements. Together they were the perfect pair. Y&P captures their fun and jovial parting era, as they constantly smoked, hung out with A-listers and even experimented with psychedelic substances. The brand has used imagery from this time period within the capsule collection, reflecting their young personalities from the late 60's and early 70's.

Final images showcasing Y & P collection.

Taken on polaroids to reflect the time period.

Project Tags

Companies

  • Graduate Fashion Foundation

    Graduate Fashion Foundation

    • Fashion and Textiles
  • Y

    Yves Saint Laurent

    Skills

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    Fashion Branding and Communication