I have an empathetic affinity towards clients and their customers, enabling me to build strong, honest narratives. My natural perception of people and 'brand culture' allows me to develop messaging that communicates the passion firms have for their product or service to grow a strong community of ambassadors. I like to talk a lot most of the time but I'm always listening too. I love being part of events and engaging with people face to face. I'm a doer and an even deeper thinker. My rest days are still full of action to contextualise, capture and create. I thrive in creative teams, collaborating with strategic art direction and fast paced design.
I am the internal editor at ditto. I write articles across a range of topics from innovation with FinTech to design best practice. I run strategy and editorial across a range of social media channels and for a sister company. I am account and campaign manager for a company who co-create application at the intersect of financial services and emerging technology, along with a data visualisation platform firm headquartered in Porto. I host a monthly event with inspirational 'doers' from the world of tech art and culture. I produce podcast scripts, webinar run-of-shows and compile email newsletters.
I developed Tone of Voice for vaabs clothing, a lifestyle clothing brand that embodies the celebratory culture of South Africa mixed with the laid back coastline of the region. Creation and application of brand narrative across all consumer touch points. Developed the internal voice of a contemporary faith group in Philadelphia, transforming transatlantic positioning to be discovered by a new community. Creating a personal brand consultancy for client 'Avant Garde'. Their mission is to ultimately attain balance and fulfilment through reflection on the so far unanswered.