Joseph Lee

Creative Copywriter

Mid Level
London, United Kingdom
Locked Pro Plan feature


Projects credited in

Side Hustles

About me

I have an empathetic affinity towards clients and their customers, enabling me to build strong, honest narratives. My natural perception of people and 'brand culture' allows me to develop messaging that communicates the passion firms have for their product or service to grow a strong community of ambassadors. I like to talk a lot most of the time but I'm always listening too. I love being part of events and engaging with people face to face. I'm a doer and an even deeper thinker. My rest days are still full of action to contextualise, capture and create. I thrive in creative teams, collaborating with strategic art direction and fast paced design.


  • Brand Tone
  • Narrative
  • Honest
  • Creating Stories
  • Eccomerce
  • Collaboration
  • Proofreading
  • Concept Creating
  • Brand Identity
  • Product Copy
  • Copywriting
  • Brand Storytelling
  • Ad Copywriting
  • Presenting
  • Confidence

People I’ve worked with

Companies I’ve worked with

  • Seed.


    • Arts and Culture
  • ditto tv

    ditto tv

    • Marketing & PR
  • vaabs creative

    vaabs creative

    • Arts and Culture
  • v

    vaabs creative agency

    Work history


    Content Creator & Campaign Manager

    ditto tv

    Mar 2019
    • London, United Kingdom
    • Full Time
    • I am the internal editor at ditto. I write articles across a range of topics from innovation with FinTech to design best practice. I run strategy and editorial across a range of social media channels and for a sister company. I am account and campaign manager for a company who co-create application at the intersect of financial services and emerging technology, along with a data visualisation platform firm headquartered in Porto. I host a monthly event with inspirational 'doers' from the world of tech art and culture. I produce podcast scripts, webinar run-of-shows and compile email newsletters.


    Creative Writer & Copywriter

    vaabs creative

    Oct 2017
    • Birmingham, United Kingdom
    • Freelance
    • I developed Tone of Voice for vaabs clothing, a lifestyle clothing brand that embodies the celebratory culture of South Africa mixed with the laid back coastline of the region. Creation and application of brand narrative across all consumer touch points. Developed the internal voice of a contemporary faith group in Philadelphia, transforming transatlantic positioning to be discovered by a new community. Creating a personal brand consultancy for client 'Avant Garde'. Their mission is to ultimately attain balance and fulfilment through reflection on the so far unanswered.



    Sep 2011 - Jun 2014
    • London, United Kingdom