CONTRIBUTION
Sikko was co-responsible for both concepts and has been involved in developing concept and roll-out for both ideas to publications and media delivered to client. In strong collaboration with Head of Strategy, Meghan Campbell and Graphic Designer, David Petzold. [at]The Unimail Group.
BRIEF
Develop an Employer Value Proposition and Employer Brand. for which to rolling out an internal communications toolkit.
CHALLENGE
The large International scope of the company had to be able to resonate with the Value Proposition statement as well as creative and therefore be quite broad in approach.
OUTCOME
We presented 2 concepts each with their own interpretation of the Corporate brand device of the company: the orange square. The outcome turned out to be an editorial blend of the two and the client requested to re-align the employer brand concept with their corporate brand using the square. A rich photographic based creative is brought to life and currently rolled-out across various countries.