CONTRIBUTION:
Sikko's responsibility was to come up with 3 concepts and provide Art Direction of all campus creative in collaboration with the street chalk-artist to develop an appropriate visual that meets the client's vision and brand requirements. [at] Harteffect.
OVERVIEW
Unilever and Harteffect partnered to produce a multi-faceted 8-week national graduate attraction strategy which was aligned with Unilever’s existing global brand, “Made By You’. Harteffect provided strategy, design and experiential content.
CHALLENGE
The objective was to increase recognition and visibility of the Unilever brand, improve quality and quantity of graduate applicants and position Unilever as an employer of choice for high performing graduates.
OUTCOME
A large-scale 3D chalk art installation was designed to disrupt traffic, promote conversation and drive attendance to the careers fair. The installation at Monash University, involved audience participation, giveaways, ambassador interaction, props, and stop motion camera footage to a create a “Made By You” piece. Students were encouraged to take photos to upload onto social media. On top of that was a seeded brochure handed out with Lipton Ice Tea samples, directing students to create a living garden “Made By You”. Harteffect produced brochureware, uniforms and provided digital support across a variety of online applications.