CONTRIBUTION:
Sikko provided the editorial concept and collectively developed creative with highly talented illustrator David Petzold. "This creative duo, with each their own input, have developed several fantastic work together."
BRIEF:
The Department of Defence-APSC (Civilian) recruits a diverse group of men and women that support the Australian Defence Force to protect Australia's interests.?We were engaged to create a singular brand to attract graduates to their graduate programs which represented the diverse range of departments. The challenge was to ensure we kept the integrity of each departments' brand whilst still creating a singular message.
CHALLENGE:
With a group of brands, we commenced the project conducting research into understanding their true and unique graduate value proposition as a collective. After conducting research a brand was developed and then validated back to the department. ?After regular feedback and a collaborative approach, we created a brand that met the objective and still maintained each departments unique offerings.
OUTCOME:
The campaign was released on campus in March 2013 which proved a great success. Anecdotally the feedback was positive both internally and externally and stakeholders were positive about the combined look and feel. Students liked the look and feel and stated that it assisted in the presentation of the Department as an Employer of Choice. From students surveyed, 80% said it was a preferred brand.