A&E Network: Look Closer

  • Nathalie Gordon
  • Roee Lotan
  • Simon Holmes
  • Kim Tarlo
My last piece of work at Sunshine.
Through the spoken-word poetry of Adam Schmalholz, aka IN-Q, Samsung and A&E call on people to take a closer look at the world.
Snapshots of people from different backgrounds capture contrasting journeys and social issues across the U.S. From his poem "Look Closer," IN-Q praises the differences that set people apart and the common ground that brings them together, culminating with the statement, "It's only by looking closer that we see."
Throughout the TV spot, online viewers can click on keywords as they pop up to hear more about those topics from the speaker. There’s also an opportunity for viewers to hear from Americans that the A+E team spoke with during the multi-week trip across America.
If you stop and look closer, you might just see yourself.


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