adidas TERREX: Here To Create through Ups & Downs

[Brand Campaign 2018] adidas TERREX makes the gear that enables outdoor creators to reach their full potential. And whether you're a trail-runner, fast-hiker, climber, mountain biker or ski tourer, you will face literal and emotional ups and downs. But luckily, pain sparks creativity just as good as pleasure. Our brand campaign shifted adidas TERREX to promote the hard times as well as the good times. And put the creators who get out, even if their environment doesn't allow them to, in the spotlight. The campaign was a stepping stone to take an outdoor from using blue skies and tall mountains to sell products. And instead, focus on being an enabler in the life of someone who loves the outdoors.