All Different. All Normal.
The challenge Cervical cancer screening rates are at a 20 year low. One in three women don’t attend their appointments due to embarrassment. This embarrassment consists of concerns over the appearance of their vulva. The solution An integrated campaign aiming to increase the attendance rate of cervical screenings, by promoting individuality and self-love. Involving videos, animations and print materials that advertise a pop up event and website.
The approach
A bold visual approach opens up conversations about a taboo subject. The website improves the booking process, as well as, helping to inform and inspire women.