It's YOUR time of the month

  • Alice Hodge

The insight Each phase of your menstrual cycle has different strengths. For example, the Follicular Phase is the ‘most empowering’ time of the month. The solution An extension to your phone calendar that helps you track your menstrual cycle phases and use them to your advantage. Tackling the stigma that being on your period holds you back. Informing you of the main strengths of your current phase and how long it’ll last. It connects with the events you’ve added to your calendar, sending out encouragement and advice through notifications.

Why you need it

Connect with friends, track your achievements and progress from previous months. This encourages you to carry on using the app, helping you inspire others and your future self. Follow up questions the day after calendar events provide quick comparable data.
Where it'll be seen

Promoted on social media such as Instagram and supported by appropriate influencers, with a wide female audience interested in health and well-being. It could be linked to the health app, apple watch and step counter. Also, events and meet-ups could be organised to connect those in the same phase.