amazon.com

  • Janina Petrylaite
This brief asked me as a designer to take on multiple roles and experience the process of information design from every stage. I was required to research into a brand and find the relevant information that I wanted to include in a short video. My project was based on Amazon.com and after all of my research I proceeded to choose only the most relevant information about what amazon is and what you can do with amazon’s products and services. I chose to use the colour palette of amazon.com as it is a strong brand identity. I then tried to find the most appropriate illustration style for this project that would make it more engaging for my audience as storytelling is very important in Information design. Making an information piece visually engaging is essential to ensuring that the informative content will be paid attention to. Therefore creating a story through animation to accompany the information will mean that people are more inclined to pay attention.