Apple: Creator Series

Apple approached ManvsMachine as one of six renowned artists challenged with pushing the iMac Pro to its limits.
We created a base algorithmic structure that served as a blueprint for each form and movement in the film. The CGI architectural structures were covered in high‑resolution photographic textures and embellished using a custom‑designed system that controls the foliage, architectural details, and other nuances. The result is a monolithic structure of massive scale and incredible detail.
A ManvsMachine project. Working as part of the inhouse team at ManvsMachine, I was the project's lead art director, and was responsible for the concept development, and art direction.

Team Credits

Michael Mason

  • Designer & Art Director


  • Apple


    • Tech
  • M



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    Michael Mason
    Designer & Art Director