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Asics - Transforming a product showcase

  • Felicity Garrard
  • Mel Wakely Mackay

Engaging an audience of retail buyers during fashion week An immersive space revealing the origin stories and hidden details behind the brand Mixing set design with retail installations, the activation created memorable and shareable experiences

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Project Tags

  • #pfw
  • #streetwear
  • #product
  • #storytelling
  • #footwear
  • #setdesignandbuild

Companies

  • Asics logo

    Asics

    • Fashion and Textiles
  • The Sunshine Company logo

    The Sunshine Company

    • Media Production
  • S

    Scene2

    Skills

    • Budget Management
    • Supplier Management
    • Project Management
    • Client Facing
    • Team Leadership
    • Building Relationships

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