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Balmain - Democratisation of the front row

  • Felicity Garrard
  • Aude Bella
  • JUI-CHEN HU
  • Ellie Parker
  • Sunshine Company
  • Simon Bird

In September 2018 Creative Director Olivier Rousteing invited 200 influencers to digitally join the front row of his SS19 via a partnership with Oculus. A bespoke gift box with personalised invite and Oculus Go headset was sent to the international invitees. The show was filmed with three 360 cameras, edited live and streamed using facebook live.

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  • O

    Oculus VR

    • B

      Balmain

      • The Sunshine Company logo

        The Sunshine Company

        • Media Production
      • V

        V-Cult

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