Audibubble

The D&AD Newblood Audible brief 2020 - Using an Out Of Home campaign, make Audible relevant to people who want to get the most out of their free time. "Find your Audibubble with Audible" Audibubble represents the calm and peaceful mindset that listening to Audible brings. The Audibubble concept highlights how an audiobook can upgrade unpleasant mundane tasks into an educational, exciting or peaceful experience. Physical “Audibubbles” would be found in London, Bristol and Birmingham. Once inside them, members of the public can sit and listen to an audiobook. Visualising and physically encapsulating the feeling of being captivated by a good book, with interior decorations to help create the ambiance of the narrative.