Avalanche Ice-cream by Vue Cinema

I created an ice cream brand! As lead designer on the Avalanche Ice Cream launch, I was tasked with creating a point of purchase kit that translated well in a cinema foyer and stood out when side by side with Vue Cinema’s existing creative. The name Avalanche (just the name) was already established for the product, so projecting imagery and language that was inline with this title was key to the success of the product’s performance. Such were the levels of detail to this trial launch, that we went to the levels of creating a launch guide to assist Vue with the upload and configuration of their digital screens across their vast estate of varying venues.