Making Aero Dynamic

See what I did there? As part of the Great Tastes of America ‘19 campaign I was challenged by McDonald’s to create contemporary digital and static posters to launch a revisit to their popular Aero and Peppermint Aero McFlurrys. The most challenging aspect of the development process was the limited assets available when working with the Aero brand elements. My role in this project covered art direction of the motion pieces and design execution/oversight for print and static digital elements of the campaign collateral. The clients hailed this set of designs, in particular the moving image, as the most impactful visual they had ever seen for a McFlurry promotion.