Bacardio is an experiential activation combining dance & fitness!
Responding to the Bacardi D&AD brief 2019, a vibrant & playful dance experience to get 18-25 yr olds moving and grooving into summer with Bacardi in the UK. This activation would travel around university towns in the run up to summer and would also appear at major UK music festivals during the summer.
To promote this experience, a playful identity was created, taking inspiration from Bacardi’s existing identity & Cuban influences. Our set of dancing characters were an integral element of the identity and these also served as dance instructors, showing various Cuban dance moves on screens in the dance tents.
Social media content to spread the word and get people excited for the next Bacardio event!