I recently launched a new streetwear brand that celebrates moments of greatness from The Wire by immortalising them on fabrics.
I undertook the following tasks in this project :
- Designed the t-shirt
- Arranged and managed production of the products
- Art directed the lookbook shoot
- Created website
- Launched a social media campaign to promote the products, focusing mainly on Instagram.
- Managed the delivery logistics
Photography : StayHvngry
Model : Cas Jones