Create a drinks brand that has a functional benefit beyond the primary purpose of refreshment.
beam aims to bring the energy of sunshine into peoples lives through our drink. We want to help people enjoy the dark winter months as much as the beautiful, bright summer time. Over half (57%) of adults say that their overall mood is worse in the winter season compared to the summer season, and who can blame them? beam helps to improve your mood in these dull days to inspire optimism so you can take on the winter head on.