Crow Gin

  • Ross Laidlaw
  • Marilena Hadjipakkou

The Brief To create a brand personality, identity and packaging for a new gin hitting the market next year called Crow Gin. Crow Gin is distilled only in North America and uses botanicals from Yellowstone River Valley, Montana, USA. My Solution Create a gin that differentiates itself from the current market and focusing largely on the point of sale of the bottles to create a unique selling point and standing out on the shelves.  The Gin The buyers have two options. The standard gin (blue label) is slightly weaker and is a regular gin, the premium gin (orange label) has been aged in maple wood barrels to give it a unique, distinctive maple flavour.