• Ross Laidlaw

Handles' vision is to make riding bikes look better while collaborating with artists to celebrate unique personalities. All our bikes are different as they are designed by local artists who put their instagram handles on the bikes to help get their name out. We are collaborating with the 2020 European city of culture Galway and their annual International Arts Festival to launch our brand, helping over 230,000 people move around the festivals 33 venues dotted about the city in an exciting new way.

The dynamic branding is used to represent unique personalities coming together. The red dot on the logo is used as a constant throughout the brand representing the red sticker used to show when art has been bought.