Beyond the Waterfall

Beyond the Waterfall has been one of my favourite and most challenging projects. It was an incredibly fast-paced project that took a mere 2 months from initial brief to opening day. The sold-out project received wide-spread consumer and media praise, and ensured a long-lasting client relationship.
As creative lead, I constructed the aesthetic and narrative of the installation, always mindful of the site’s restrictions, budget and build timeline. Together with my design team, I set the goal to deliver an extraordinary experience for Westfield clients - an adult Christmas Grotto cocktail bar, which had guests step into a magical, underwater world.
Building a 500-tonne lake in a fitted out of a retail space in the largest London shopping centre was a structural and logistical challenge - I collaborated with engineers, steel fabricators and health and safety officers in order to achieve a lake complete with waterfall and miniature islands.

Beyond the Waterfall by Ioana Iliesiu
Beyond the Waterfall by Ioana Iliesiu
Beyond the Waterfall by Ioana Iliesiu
Beyond the Waterfall by Ioana Iliesiu
Beyond the Waterfall by Ioana Iliesiu
Beyond the Waterfall by Ioana Iliesiu

Companies

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    Bompas & Parr

    • Design

Skills

Ioana Iliesiu
Creative Director
MC
HR Manager
Mariana Fabris
Interior Designer