Bloomed.

Bloomed. is an artsy clothing brand that focuses on providing quality apparel for creatives. The whole brand in and of itself is about creativity and they want to inspire, so that people never stop creating. The visual concept is very minimal: a clear typeface that is immediately recognisable. The brand visuals revolve around the concept of creation and include illustrations. The idea of the visual direction is that it is approachable yet makes an impact. The apparel is something that is nice to wear, a brand that creatives would love to represent. Not too much, not too little.