#CAPTIFYDMEXCO 2017, Cologne

  • Ellie Ashton-Melia

Dmexco can only be described as ‘mecca’ for the digital advertising industry with 40,700 visitors attending the two-day exhibition in Cologne. Captify was one of the 1,100 exhibitors from around the globe to descend on Cologne, with a prime location in Hall 6.

Landing Page
With all new work areas, an auditorium, refuel station and numerous break out areas the stand was a bustling hub for meetings and conversations. Of course, it wouldn’t be a successful dmexco without a Captify booth party, as 200+ of the industries finest joined the global team for beer and bubbles at Captify’s infamous industrial-crate-turned-mini-bar.
Shake and Shift Seminar Series
This year Captify went bigger and better not just with the stand but also with content.
The new two-day seminar series hosted live from the stand covered topics from algorithms and performance, to brand and insights. The ‘Shake and Shift’ sessions explored trends that have shaken the world and shifted the digital advertising industry in 2017.