Chicken Run

A brief set by Design Bridge as part of the D&AD New Blood Academy. We were asked to pick a cause, come up with a charity and build a brand around that cause. We chose obesity in kids and found a whole host of research looking at the proximity of schools to chicken shops in London. In Newham, every school is no more than 500 metres from a chicken shop. Chicken Run is a charity that wanted to do something with the space in-between. We aim to get kids moving during their lunch-time break by setting up parkour routes between the schools and the chicken shops. Kids can race eachother and win big - fresh crepes and kits in collaboration with Nike.