Coca-Cola - Sensorium // 2018

Coca - Cola wanted to show consumers that both Coca - Cola Original and Coca - Cola Zero Sugar have the same great taste, whichever one you drink. We created an immersive sensory experience, located in shopping centres across the UK where visitors were invited to engage their five sense through the great taste of Coca - Cola, exploring sound, taste, touch, sight and scent, whilst shaping their choice towards a zero sugar variant. The campaign was live from September - October across 8 UK locations.