Couloir — Tester pack

  • Jonny Rowe
  • Joe Russell
Couloir are a skiwear brand based out in the resort of Tignes, in the French Alps. We worked closely with them to define and launch their brand, whilst also designing their apparel graphics, and devising an innovative approach to their year-one marketing, and product development.
This involved the distribution of a tester pack to key figures and influencers within the snow sports community. An opportunity to put the brand’s product in the hands of their prime target audience, in both a considered and impactful way. The only ask was that these ‘testers’ fed back their thoughts and opinions via the log book, with a view to fine tuning the product for year-two.