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Drop Co. — Visual Identity

  • Vura Applied Design

Branding of Drop Co. is based on the idea it should rely solely on typographic treatment so that products shine on their own without much visual impact. At the same time, the challenge was to create a visual that has a strong character like Drop's products. Therefore lettering was a direction that would give that extra tone of the craft that goes into every item created by Drop.

Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
Drop Co. — Visual Identity by Vura Applied Design
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Vura Applied Design
Creative Director and Graphic Designer