Elevating In-venue Comms

  • James Goodwin Davies

Clearer Combos. Vue Cinemas see themselves as the premium offering for film fans in the UK and more than just a cinema. In 2018 I was briefed to update their point of sale to reflect this more so than their existing POS. This meant designing, story boarding and art directing sequences for their digital menu boards that allowed products and offers to shine in their own light. Due to the complexity of this project we produced a scheduling document that outlined when and where in their varying estate that content should be displayed.