ELIXIR BUSINESS PLAN

  • Annie Taylor

For my final year project, I was required to produce a business plan for a new product or service which responds to an established consumer need. Elixir has therefore been developed to enable young professionals to maintain self-care regimes and healthy lifestyles in social environments, as previous research presented alcohol as a barrier in these scenarios. It aims to elevate the positives of sobriety, as opposed to the negatives, as the notion is currently coined boring or aimed at recovering alcoholics; an established equilibrium has not yet been met within the social sphere.

Read more here: https://documentcloud.adobe.com/link/track?uri=urn:aaid:scds:US:b54ea130-cf0f-4b5b-a380-7cb141c6d0bc

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