Embrace the Wobble

  • Alice Werrell
  • Hannah Freeman

Alice Werrell and Hannah Freeman Insight: Everyone has a bit of wobble. Jelly is a low-calorie snack to satisfy your sweet craving. Proposition: Embrace the wobble. We designed an air bouncer to look like a belly, to imitate the wobble we all have when we let our hair down and jump around. A supporting banner ad would be positioned next to the bouncer to give context to the ad exploring the importance of your body no matter your size and how jelly is a reminder to love your wobble. We commissioned a cinematographer and actor to help us shoot our 30 second TV ad as well as re-recorded the vocals to the classic 'Everybody hurts' by R.E.M. This parody ad to showcase a more comedic side of weight loss and the importance to not take yourself too seriously and enjoy wobble, just like jelly.

Embrace the Wobble by Alice Werrell
Embrace the Wobble by Alice Werrell
Embrace the Wobble by Alice Werrell
Embrace the Wobble by Alice Werrell
Embrace the Wobble by Alice Werrell
Embrace the Wobble by Alice Werrell
Embrace the Wobble by Alice Werrell
Embrace the Wobble by Alice Werrell
Embrace the Wobble by Alice Werrell
Alice Werrell
Junior Creative
Hannah Freeman
Art Director & Copywriter