Embrace the Wobble

Alice Werrell and Hannah Freeman Insight: Everyone has a bit of wobble. Jelly is a low-calorie snack to satisfy your sweet craving. Proposition: Embrace the wobble. We designed an air bouncer to look like a belly, to imitate the wobble we all have when we let our hair down and jump around. A supporting banner ad would be positioned next to the bouncer to give context to the ad exploring the importance of your body no matter your size and how jelly is a reminder to love your wobble. We commissioned a cinematographer and actor to help us shoot our 30 second TV ad as well as re-recorded the vocals to the classic 'Everybody hurts' by R.E.M. This parody ad to showcase a more comedic side of weight loss and the importance to not take yourself too seriously and enjoy wobble, just like jelly.