Experimenting with Wunderman Identity

  • Moses Gunarman
In 2014, Wunderman was looking to change their identity. The brand was outdated and nobody in the company seems to love it. Anybody within the business are welcome to give a suggestion on how the brand could be like. My idea is to create a brand with more than one logo.
Instead of creating one consistent logo that has to work amongst different spaces and medium, why not create a system of recognisable letters and shapes where it would work on 72x72 favicon, side of a pencil or vertically on the side of a tv tower.
Experimenting from the letters of Wunderman, a range of shapes is made which could act as a blueprint to create supporting graphics when needed.


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