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In 2014, Wunderman was looking to change their identity. The brand was outdated and nobody in the company seems to love it. Anybody within the business are welcome to give a suggestion on how the brand could be like. My idea is to create a brand with more than one logo.
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Instead of creating one consistent logo that has to work amongst different spaces and medium, why not create a system of recognisable letters and shapes where it would work on 72x72 favicon, side of a pencil or vertically on the side of a tv tower.
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Experimenting from the letters of Wunderman, a range of shapes is made which could act as a blueprint to create supporting graphics when needed.
