Fando's

Entry for the Aspiring Creative Star 2022 for The Marketing Society. --- BRIEF Enable people to feel comfortable to talk openly about periods – principally 16-20 year olds of all genders in Scotland. Men are a vital audience. Interestingly, they have never been brought into the conversation about periods, but that hasn’t stopped them having something to say. INSIGHTS • 70% of Gen Z list Nando’s as one of their favourite restaurants. • Under 21s are usually not welcomed into restaurants and invited to stay. But Nando’s is relaxed about its teen appeal and even encourages it. SOLUTION We rebrand Nando’s as Fando’s and rename items on the menu. We get people talking about periods through the process of ordering food. --- Partner: Jezebel Carr