Prevent WW3

  • Ellis McKenzie

A project undertaken and completed in 4 hours... The brief? Prevent WW3. PROBLEM Most Russians don’t even know about the war and the gravity of the problem, because of the Russian propaganda machine in mass media. How can we provide them with the unfiltered truth? INSIGHT Whatsapp is one of the most used apps in Russia, with nearly 77 million users. SOLUTION Utilise Whatsapp’s default settings to inform the Russian people about the gravity of the war in the Ukraine. The default background image and personal status message on all Whatsapp chats will be replaced with revolutionary messaging. --- More information: Partner: Jezebel Carr