#LetMePlay

Can't play? We'll take it away... PROBLEM: Kids aged 5-11 are not getting enough exercise. INSIGHT: Kids prefer staying inside on tablets rather than playing outside. SOLUTION: In response, we cordon off playgrounds as part of a negative deprivation study and record the reaction. --- Trimester 1 project for MSc Creative Advertising at Edinburgh Napier University. Partner: Robbie Tighe Tutors: Andy Archer & George Shepherd