Creation of a completely revamped new store look for two hero locations including one in London’s Wardour Street, in advance of a roll-out across the entire UK estate.
The store space transformed from an old style product/sales based one, to a new shopper journey experience based engagement. The look of the store was finalised after mood boards were agreed upon specifying all wall, flooring and lighting materials to give an urban and contemporary ambience to the store.
The shoppable space was upgraded with new fixtures and LED screens, which were carefully mapped out in plans, elevations and 3D visualisations. In addition static and animated LED light boxes to assist in zoning, branding and in-store navigation were created and installed. In addition, a UK first innovative ‘click wall’ moulded tile system was installed that can be re-purposed and reused time after time.
