Ready brek Halloween campaign

Major 'shopper channel' led campaign for one of the UK's most loved and trusted breakfast brands. Initial leadership of a planning and insight response was required to identify the best time of year to promote Ready break. This resulted in Halloween being the chosen as the optimum time due to the colder Autumnal months being ideal to remind shoppers of the product's warming USP, whilst providing an opportunity its for some fun engagement across the retail and online channels. The campaign was executed nationwide, with Asda as the main campaign retail partner.