Good-Loop

The Challenge Good-Loop is a wonderful advertising platform that turns advert views into charity donations. However, what isn’t so wonderful is how very few people trust advertising. So Good-Loop asked if we could be their design agency and help inject some trust into their brand, given they were doing a really good thing. It was our absolute pleasure. The Solution A rebrand that told you straight from the off, “Hey! We’re one of the good guys”. We’ve defined their brand identity and built brand integrity that allows Good-Loop to stand proud as a modern tech company that balances purpose with profit. The Response Good-Loop has raised over a whopping £2million for charity while working with more and more notable brands. And we’re still there every step of the way making sure everything they put out in the world stays true to the Good-Loop brand.