Guardian Open Weekend
A two-day festival of ideas featuring workshops, debates and performances for 5000+ members of the public. Events hosted by the likes of David Milliband, Steve Coogan and Greyson Perry. theguardian.com/news/gallery/2012/mar/25/grayson-perry-davidmiliband
Managed The Guardian’s largest festival - led on event concept design featuring 300+ events.
- Designed and implemented pricing structure and public launch.
- Led on in-paper and online marketing campaign.
- Led on partnership packages and negotiation.
- Managed large event team consisting of speakers, partners, editorial, 150 volunteers as well as management of resource and 5000 attendees.
- RESULTS:
- Showcased the best of The Guardian’s open journalism.
- Sourced extensive local community partners which tested the market for the launch of Guardian Membership - a new initiative culminating in the launch of a large, public interactive event space working with community partners to bring current events to members and the public.