Focusing the visual campaign on the product, we emphasized the benefits that the product would have for their users, on the copy; "No matter where you are, from our App, you can manage your home one click away from anywhere at any time from your mobile device. You need our App, housekeeping, and a lockbox, or even that. Hostmaker Lite, all Hostmaker expertise in an App."
In terms of art direction, we beat for a fresh, cheerful but professional aesthetic, escaping from our competitors "techy" look & feel. We played with vivid colours and geometric shapes, adding some dynamism.