HP40

Rebrand for 40th year anniversary A magazine that has been on press since the mid 70’s, Hot Press Magazine’s archives are significant. In celebration of their 40th anniversary, the magazine was given a rebrand for the year. I was given almost full autonomy for the duration of the project. The final outcome became a ripped effect over both new and old photography to symbolise ‘tearing through the archives’ of 40 years of print. The logo was a shortened and simplified version of the original mark.