IKEA "Assembly Fail"

  • Karl Wolfgang Epple

Epic fail or intentional? A simple, analogous poster campaign made the digital world discuss. Just because the people putting up the posters got it completely wrong. Can happen to anyone. Just like with IKEA furniture, right?

IKEA "Assembly Fail" by Karl Wolfgang Epple
“Such a simple idea.” — Adweek
IKEA "Assembly Fail" by Karl Wolfgang Epple
“Marketing Best Practice!” — Business Punk
IKEA "Assembly Fail" by Karl Wolfgang Epple
“The billboard campaign of the moment.” — Dressed like machines

Project Tags

Companies

  • IKEA UK logo

    IKEA UK

    • Interior Design
  • t

    thjnk

    Skills

    Karl Wolfgang Epple
    Executive Creative Director