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IKEA "Assembly Fail"

  • Karl Wolfgang Epple

Epic fail or intentional? A simple, analogous poster campaign made the digital world discuss. Just because the people putting up the posters got it completely wrong. Can happen to anyone. Just like with IKEA furniture, right?

“Such a simple idea.” — Adweek
“Marketing Best Practice!” — Business Punk
“The billboard campaign of the moment.” — Dressed like machines
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  • IKEA UK logo

    IKEA UK

    • Interior Design
  • t

    thjnk

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