informed

As Head of Design & Brand at informed I directed all creative aspects and delivered across brand, product and strategy. After 5 months I was promoted to join the senior leadership team. I led a team of 5: for product design, marketing design, copywriting, motion, research, the photo desk and external agencies. A crucial part of my work centred around empowering and mentoring others. I implemented a brand redesign, full brand strategy refresh and app market launch. Further expertise included product management, strategy, creative concepts, campaigns or growth & retention strategies and implementation.